Relationship-First CRM & Automation

Your business runs
on relationships.
Your system should too.

Personal Touch CRM is built to conform to the way you already work — not to teach you a new way to run your business.

View Plans See Prebuilt Workflows
🔓
Open infrastructure. Tools you actually own. GHL, n8n, Supabase — configured for your business. No seat markups. No platform you can't leave.
vs.
🔒
Reseller whitelabels Platform markups, seat taxes, and a vendor that disappears when something breaks.
100%Custom to your workflow
48hrAvg. time to first automation
$0Platform seat markup
GHLEnterprise CRM backbone
Sound Familiar?

These are the cracks where
revenue disappears.

Every feature we built started with a real conversation with a business owner who grows through referrals and relationships.

The Problem

"I track everything in my head. People fall through the cracks and I only realize it months later."

Smart contact follow-up system
The Problem

"My referral partners send me leads but I have no system for tracking the relationship or closing the loop."

Referral partner pipeline
The Problem

"I bought a CRM. It's been open four times. It doesn't match how my business actually works."

Built around your process
The Problem

"I lose hours on tasks that should be automatic — follow-ups, review requests, appointment confirmations, referral thank-yous."

Automation that runs in the background
Who We Serve

Built for businesses that
win on relationships.

🤝

Referral Networkers

Active members of structured networking groups who need a system that tracks every connection and keeps referral pipelines warm automatically.

⚖️

Professional Services

Attorneys, accountants, coaches, and advisors whose reputation lives in relationships — not ad spend. Every client connection is an asset worth managing.

🔧

Trades & Home Services

HVAC, plumbing, roofing, electrical, restoration — businesses where the review, referral, and rebooking happen in the follow-up, not the job itself.

🏠

Real Estate & Lending

Agents, mortgage brokers, and title companies where long-term relationship nurturing is the difference between a one-time transaction and a referral engine.

🌿

Health & Wellness

Chiropractors, dentists, med spas, and wellness practitioners who need rebooking automation, care reminders, and review systems that run without them.

🌐

Group & Chapter Leaders

Running a networking group, mastermind, or referral circle? Track member engagement, automate guest follow-up, and make your group more valuable for everyone.

Predesigned Workflow Packages

Ready-to-run workflows
built for your industry.

Every plan includes a workflow package pre-mapped for your business type. Not generic templates you rebuild yourself — actual automation sequences that go live during setup, adjusted to your contacts, fields, and process.

Pick your industry below to see exactly what's running from day one.

What "predesigned" means for you
Pre-mapped triggers and actions — built and tested, not a blank canvas
Adjusted to your fields and contacts — your pipeline stages, your tags, your naming
Live within 48 hours — not weeks of onboarding
Expandable over time — add from the library as your business grows
📅
Appointment Booking & Confirmation
Lead submits inquiry or calls inTrigger — form, missed call, or manual entry
Instant confirmation via SMS + email with date, time, and what to expect
Reminder 24 hours before — reply CONFIRM or CANCELResponse updates the pipeline automatically
Day-of message: "Your tech is on the way"Reduces no-shows and builds trust before arrival
Job marked complete → post-job sequence triggers automatically
Post-Job: Review & Referral Request
Job marked complete in pipelineTrigger — pipeline stage change
24hr delay → feedback SMS: "How did we do?"Two-question response — positive/negative branches automatically
Positive → Google review link sent immediatelyNegative → internal owner alert, no public ask
Day 14 → referral ask: "Know anyone who needs us?"
90-day seasonal check-in for repeat service opportunity
💬
Missed Call Recovery
Missed call or unanswered inquiryTrigger — GHL missed call detection
Instant SMS: "Sorry we missed you — when's a good time?"Replies route to your inbox in real time
No reply after 4 hours → second attempt with different message
No reply after 48hr → owner notified, lead tagged "needs call"Never falls through silently
🔄
Seasonal Re-Engagement
Past customer — no job in 90, 180, or 365 daysTrigger — date-based smart list
Seasonal outreach relevant to time of year"Time for your annual HVAC tune-up?" etc.
Responds → booking flow restartsNo response → one more attempt at 2 weeks
Referral ask embedded: "Or if you know someone who needs us this season…"
4 of 6 workflows shown · Full package activates on setup
🏡
New Lead Speed-to-Response
Lead submits inquiry — website, referral, or adTrigger — form or manual entry
Instant SMS intro + booking link sent within minutesSpeed-to-response is your #1 conversion lever
Qualification questions if no callback within 2 hoursBuying or selling? Timeline? Pre-approved?
Buyer → search criteria intake / Seller → CMA request flowBranches automatically based on response
🔑
Close & Past-Client Nurture
Deal marked Closed in pipelineTrigger — pipeline stage change
Closing day celebration message + Google review requestStrike while the emotion is high
30-day check-in: "How's the new place settling in?"
Annual home anniversary message — every year, foreverKeeps you top of mind without being pushy
Referral ask at 90 days: "Know anyone looking to buy or sell?"
🏦
Partner Referral Loop
Referral partner tagged — lender, inspector, attorney, titleTrigger — tag applied
Monthly touch reminder with last referral count surfaced
Referral received from partner → thank-you within the hour
Closed deal → outcome reported back to referring partnerMost agents never close this loop
📋
Showing Confirmation & Follow-up
Showing scheduled in calendarTrigger — calendar booking
Confirmation SMS with property address and agent info
Post-showing: "What did you think?" — feedback collected
Strong interest → offer conversation / Not a fit → alternative listings queued
4 of 5 workflows shown · Full package activates on setup
📞
Inquiry to Consultation Booking
Prospect inquiry — form, referral, or emailTrigger — contact created or tagged "new inquiry"
Immediate acknowledgement + intake form to qualify the lead before the call
Consultation booking link with live calendar availability
Pre-consult brief generated from intake — you walk in preparedNo scrambling before the call
No booking in 48hr → follow-up task created for owner
📝
Proposal Follow-up Sequence
Proposal sent — stage moved to "Proposal Out"Trigger — pipeline stage change
Day 3: "Any questions on what you received?"
Day 7: Value-add touchpoint — relevant insight or resource
Accepted → onboarding flow / Declined → feedback ask + long-term nurture
🔄
Annual Client Check-in & Renewal
Active client — engagement anniversary reachedTrigger — date-based smart list
Personal check-in: "Here's what we've accomplished together this year"
Renewal or continuation proposal triggered
Referral ask: "Who else in your network could benefit from this?"
🤝
Referral Source Nurture
Contact tagged as referral sourceTrigger — tag applied
Quarterly personal touch scheduled with conversation context brief
Referral received → personalized thank-you within the hour
Client closed → outcome reported back to the sourceMost firms never do this — and it shows
4 of 6 workflows shown · Full package activates on setup
📆
New Patient Welcome & Prep
New patient books first appointmentTrigger — booking confirmed
Welcome message + intake paperwork link sent immediately
48hr reminder: "Looking forward to seeing you" + what to bring
Same-day reminder + arrival / parking instructions
Post-visit → check-in + rebooking prompt starts automatically
🔁
Rebooking & Retention
Visit completed — no future booking on fileTrigger — 48hr post-visit with no next appointment
"How are you feeling?" check-in with rebooking link
Still no booking at Day 30 → "We haven't seen you in a while" re-engage
At 3rd visit — referral ask + bring a friend offer
Post-Visit Review Request
Visit completed and marked in pipelineTrigger — stage or tag update
24hr delay → "How was your experience?" SMS
Positive → Google/Yelp review link sentNegative → internal alert, no public ask sent
At 3 visits: referral ask embedded in routine touchpoint
💊
Care Plan Follow-up
Patient tagged with care plan or treatment typeTrigger — tag applied
Weekly care tip or educational content relevant to their treatment
Midpoint check-in: "How are you progressing?"
End of plan → outcomes review + continued care offer
4 of 5 workflows shown · Full package activates on setup
📊
Prospect to Discovery Call
New prospect inquiry — referral, event, or formTrigger — contact created
Credibility email: who you serve, what to expect, social proof
Discovery call booking link with pre-call questionnaire
Pre-call brief generated from questionnaireYou walk in knowing their situation
Post-call → proposal flow or nurture sequence based on outcome
📆
Annual Review & Policy Check-in
Client anniversary or review date reachedTrigger — date-based smart list
Scheduling email: "Time for your annual review"
Pre-review: life event check — new job, marriage, kids, home purchase
Life event flagged → new product or coverage conversation triggered
🤝
Center of Influence Nurture
COI tagged — CPA, attorney, realtor, HR directorTrigger — tag applied
Quarterly touch scheduled with conversation prompt
Referral received → thank-you within the hour
Alert if 60 days without a touch or referral exchange
🎯
Life Event Trigger Outreach
Life event noted on contact — baby, home, retirement, divorceTrigger — custom field updated
Personalized reach-out relevant to the event type
Educational resource sent relevant to their situation
Conversation request: "Let's make sure you're covered for this"
4 of 6 workflows shown · Full package activates on setup
🎯
Discovery Call to Enrollment
Prospect books discovery callTrigger — calendar booking
Pre-call prep email: what to bring, what to expect, how to get the most from the call
Post-call: proposal or next step delivered within 2 hours
Day 3: "Any questions before you decide?"
Enrolled → onboarding / Not ready → 90-day nurture with value content
🏆
Milestone Check-in & Testimonial
30, 60, 90 days into engagementTrigger — date-based from start date field
Milestone check-in: wins, blockers, what's shifted
At 90 days: testimonial or case study request
End of program → renewal conversation or referral ask
📣
Alumni Re-Engagement
Past client — engagement ended 90+ days agoTrigger — date-based smart list
"Checking in — how have things progressed since we wrapped up?"
New program or relevant offer introduced if applicable
Referral ask: "Who in your network is where you were 6 months ago?"
🌐
Event & Speaking Lead Capture
Contact met at event, talk, or networking groupTrigger — tagged "event lead" or source noted
"Great meeting you" message within 24 hours
Relevant resource from the event topic sent at Day 3
Discovery call invite at Day 7 or longer nurture if no response
4 of 5 workflows shown · Full package activates on setup
✉️
Project Inquiry to Proposal
Inquiry submitted — website, referral, or DMTrigger — contact created
Auto-reply: "Got it — here's what happens next" + portfolio link
Project brief questionnaire to qualify scope, budget, and timeline
Proposal delivered within 48 hours of complete intake
Accepted → kickoff / Ghosted → Day 5 and Day 14 follow-ups automatically
🎬
Project Delivery & Testimonial
Project marked Delivered in pipelineTrigger — stage change
Delivery celebration message + final files confirmation
Day 7: "How's it landing?" + testimonial or review request
Day 30: "What's next?" — next project conversation or referral ask
🔗
Referral Partner & Agency Nurture
Partner tagged — developer, printer, strategist, agencyTrigger — tag applied
Quarterly touchpoint reminder with last collaboration noted
Referral received → thank-you sent immediately
Project closed → outcome update sent to the referring partner
📅
Retainer Client Check-in
Retainer client tagged — monthly billing activeTrigger — tag or custom field
Monthly value summary: what was delivered this month
Quarterly: satisfaction check + expansion conversation
Annual renewal: recap + increased scope offer
4 of 5 workflows shown · Full package activates on setup

Every workflow is adjusted to your business during setup — your contact fields, your pipeline stages, your naming.
These are starting points built from real patterns across hundreds of relationship-driven businesses. Don't see your industry? We've built for it — just ask.

The Difference

Built on open infrastructure.
Tools you own.

Most GHL agencies resell you a seat on their account, mark it up, and move on. We're not that. We configure GHL and connect your own automation layer — so your system belongs to you, not us.

When we're done building, you can walk away with everything intact. That's the difference between a vendor and a builder.

GoHighLevel n8n Automation Supabase Cal.com Coolify / Docker
Personal Touch CRM
Your data. Your automations. Your GHL account. We configure and connect — you own the result from day one.
Typical GHL Whitelabel
Their account. Their markup. Their rules. Leave and lose everything you built.
Off-the-shelf CRM software
Generic templates built for no one in particular. You adapt to the software instead of the other way around.
How It Works

Live in days, not months.

We map your business first. Then we build the system around it — not the other way around.

01

Discovery Call

We map how you actually work — your contact types, referral sources, weekly rhythms, and where relationships slip through the cracks.

02

System Design

We select and adjust your workflow package, configure pipeline stages, and set up contact fields before writing a single automation.

03

48hr Build

Your system goes live. Workflows are active, pipelines are populated, and your first automations are running and tested.

04

Grow & Refine

As your business evolves, your system evolves with it. Monthly calls keep workflows tuned and new automations added as you need them.

Simple Pricing

Two tiers. No surprises.
Yours to own.

No platform lock-in. No per-feature upsells. No seat markups. A system built for your business that compounds over time.

Tier 01 — Foundation

Core Automation CRM

Everything you need to capture every contact, automate your follow-up, and stop letting relationships fall through the cracks.

$197/mo

Setup included · Cancel anytime

  • Full GHL CRM — pipelines, contacts, conversations
  • Contact tagging, custom fields, and smart lists
  • n8n-powered follow-up automation
  • Email + SMS outreach sequences
  • Calendar & appointment booking (Cal.com)
  • 2 core industry workflows (booking + review)
  • Missed call recovery workflow
  • Monthly optimization call
  • Your data — no seat markup, no lock-in
Get Started →
Our Philosophy

The system should fit
the business —
not the reverse.

Most CRM companies sell you a platform then teach you how to use it. We start by understanding how your business runs, then configure the system around that reality.

No software training. No workflow overhauls. No platform you'll outgrow.

01

Built on open infrastructure

n8n, Supabase, GHL, Coolify — tools you own. We deploy on your infrastructure so you're never held hostage by a vendor.

02

Relationships first, automation second

Automation handles the repeat work. You stay focused on the conversations that actually grow your business.

03

AI is a tool, not a promise

We integrate AI where it genuinely saves you time — drafting outreach, researching contacts, auditing your network. Available on any workflow, not assumed in every one.

04

No lock-in. Ever.

Your data, your workflows, your stack. We build systems that belong to you from day one.

★★★★★

"The post-job review workflow paid for itself in the first month. We went from 12 Google reviews to 47 in 8 weeks."

Tony G.HVAC Owner
★★★★★

"I've tried four CRMs. This is the first one that actually matches how I run my referral network. It felt like it was built just for me."

Rachel M.Real Estate Broker
★★★★★

"Finally a CRM that doesn't lock me into their ecosystem. My data is mine and the workflows were built for my practice — not someone else's template."

James K.Business Attorney
★★★★★

"Setup was done in 48 hours and the system was already running before our first strategy call. I didn't have to learn a thing."

Diane T.Restoration Contractor
★★★★★

"The referral tracking changed everything. I finally know which partners are sending me business and whether those leads are actually converting."

Sandra C.Insurance Advisor
★★★★★

"I'm a solo operator and this replaced three separate tools. Contacts, automation, scheduling — all connected and built around how I work."

Marcus B.Fractional CMO
★★★★★

"The post-job review workflow paid for itself in the first month. We went from 12 Google reviews to 47 in 8 weeks."

Tony G.HVAC Owner
★★★★★

"I've tried four CRMs. This is the first one that actually matches how I run my referral network. It felt like it was built just for me."

Rachel M.Real Estate Broker
★★★★★

"Finally a CRM that doesn't lock me into their ecosystem. My data is mine and the workflows were built for my practice — not someone else's template."

James K.Business Attorney
★★★★★

"Setup was done in 48 hours and the system was already running before our first strategy call. I didn't have to learn a thing."

Diane T.Restoration Contractor
★★★★★

"The referral tracking changed everything. I finally know which partners are sending me business and whether those leads are actually converting."

Sandra C.Insurance Advisor
★★★★★

"I'm a solo operator and this replaced three separate tools. Contacts, automation, scheduling — all connected and built around how I work."

Marcus B.Fractional CMO

Stop losing deals
you never knew existed.

Your next best client is already in your network. The question is whether your system can find them — and follow up — before someone else does.

Setup included · No long-term contracts · Cancel anytime